Overview

Technology over the years has taken a very important role in the creation as well as execution of marketing strategies. Case in point, the rise in the number of Martech solutions over the last decade from just 150 in 2022 to 8,000 in 2020, as per the latest data from Statista. The industry was valued at $121.5 billion in 2019. 

Another side of the coin is Ad-tech. Reports suggest that the US which has been quick to adopt the new trend has already spent close to $340 million on the use of smart technology in marketing. It is believed that the amount will double over the next five years. The lion’s share of those investments is dedicated to artificial intelligence, followed by augmented and virtual reality. Voice assistants and the Internet of Things are also considered when planning marketing budgets, however are not as crucial as AI. 

Interestingly, a quarter of the U.S. marketers are ready to have their campaigns fully automated with the help of artificial intelligence. What’s more, as marketers take the journey towards integrating technology into marketing campaigns, bid optimisation, fraud mitigation and inventory selection, among others, it is here that they are now looking at engaging AI. 

The entire global marketing automation market size was valued at $15.6 billion in 2019. This is expected to grow to $25.1 billion by the end of 2023. Much of the growth is on the back of the rising popularity of digital omnichannel marketing. In fact, tech solutions are also expected to integrate well with other marketing and sales software example, CRM in order to expedite common processes. At the same time, global advertising expenditure stood at $586.5 billion in 2020, as per Statista’s latest findings. The report further suggests that at a global level it is expected to reach $691 billion by 2023.

 

Who Should Attend

Key Discussion Tracks

Agenda

Theme: The Changing Landscape 

10:05 am - 10: 25 am

Opening Keynote

Anant Goenka, Executive Director, Indian Express Group

10:30 am - 10:55 am

Keynote

Brands - Kal Aaaj Kal

The new age consumer shops in an uncertain manner. They are tech-savvy, prefer omnichannel experiences, and expect a whole new level of customer service. In fact, with consumers moving online post the spread of Covid-19, they want hyper-personalised engagement, convenient delivery options and 24/7 customer service. How to deal with this customer and what are the dos and don’ts. 

Speaker: Sadashiv Nayak, CEO, Future Retail

11:00 am - 11:15 am

 

Enabling Hyper Personalised Experiences using AI

Speaker: Sudeep Singh, Head of Business, SAP Customer Experience, India South Asia

11:20 am - 11:45 am

Special Address 

Building a Digital Brand

Many would think that the journey of digital brands since its inception is different. It is more driven through performance and sales but that is not the case. Zomato’s journey has been not only different but also interesting. From focussing on building the service to creating an interesting conversation with consumers through newsletters – the brand has come a long way. Today it is one of most successful digital brands in India and the recent IPO is a proof to its success story.

Speaker: Chandan Mendiratta, Head, Brand Marketing, Zomato

11:50 am - 12:20 pm

Fireside chat

Addressing the Needs of New Age Consumer

Speaker: Hemant Malik, Divisional Chief Executive, Foods Division, ITC

In Conversation with Roshun Povaiah, Editor - FE Digital, The Financial Express

12:25 pm - 1:05 pm

Panel Discussion

Protecting the Consumer and her data 

From Big Basket to Domino’s -- in the recent past, leakage of customer data has been at the center of many controversies. As both brands and consumers take the online journey more seriously, why is it necessary to create a strong system to protect consumer data? 

Speakers:

  • Alfred Bonilla, SAP Customer Experience, Customer Data, GTM APJ Head, SAP Japan
  • Prasun Kumar, Chief Marketing Officer, Justdial
  • Parth Joshi, Chief Marketing Officer, BharatPe
  • Rohit Dhar, President, Products, UpGrad

Moderator: Vivek Bhargava, Co - founder, Profitwheel 

1:10 pm- 1:50 pm

Panel Discussion

Digital Transformation 2.0 

While Covid-19 has forced both consumers and brands to take the digital leap, what lies ahead, for the next phase of digital transformation especially, in a world that will be ruled by first-party data. 

Speakers:

  • Arjun Som, Cofounder, Aroscop
  • Archie Jackson, Sr. Director, Head, IT and Security, Incedo
  • Chander Khanduja, Chief Information Officer, Luminous - Schneider
  • Neha Suyal, Cofounder, CTO, and COO, Woovly India
  • Sriram Padmanabhan, VP, Marketing, Nissan

Moderator:  Jaspreet Singh, Partner and National Leader, Grant Thornton Bharat LLP

1:55 pm - 2:35 pm

Panel Discussion

Analytics - The Real Hero

As understanding, the consumer becomes a priority, companies have been investing in measurement. This will help companies in improving lead generation through actionable insights, gaining insights into customer behaviour and predictive analytics to enable businesses to be proactive rather than reactive.

Speakers: 

  • Ameya Velankar, Head, Marketing, India and SA, Uber
  • Sarika Naik, Chief Marketing Officer, Head, Global Client Experience, Chairperson Diversity and Inclusion, Capgemini India
  • Aalok Bhan, Chief Marketing Officer,  Max Life Insurance

Moderator: Soumya Mohanty, Managing Director, Client and Quantitative, Insights Division, Kantar

Theme:  ScreenPlay - The Age of Screens 

10:10 am - 10:30 am

Keynote 

Topic: OTT - India and the World

Experts say OTT app usage will grow to a $120 billion industry by 2022 in the US, and $200 billion by 2024, finally beating out pay-TV within the next few years. The story is no different in India. On the back of the pandemic, consumption of content across OTT have soared, but the challenge resides in sustaining. Are Indian OTT platforms ready for this? 

Speaker: Gourav Rakshit, COO, Viacom18 Digital Ventures

In conversation with Anushree Bhattacharyya, Editor, brand and marketing, FE.com

10:35 am - 11:05 am

Fire-side Chat 

Topic: Taking infotainment online

Indian viewers typically watched infotainment on TV, but that now has changed with Discovery Plus. From selecting the right content to creating a premium set of content – how has been the journey in India so far, a market which his AVoD model has driven. The network is now known from its popular content such as Man vs Wild featuring PM Modi, Star vs Food. How has the network gone about building its content strategy and why has it worked?

Speaker : Megha Tata, MD, South Asia,  Discovery Communications India

In Conversation with Paritosh Joshi, Principal, Provocateur Advisory, a media advisory practice

11:10 am - 11:50 am

Panel Discussion

Topic: Managing Churn: running the Subscription Model  

As subscription becomes a reality with almost every AVod platform now making it an important part of its offering, it also brings in the challenges of managing the churn. In India, the challenge is for real with the RBI putting a stop to the auto-debit facility. So what will be the impact on the business of OTT platforms and will the churn be managed in India? 

Speaker: 

  • Ferzad Palia, Head, SVOD & International Business, Viacom18 Digital Ventures
  • Khilan Haria, Head, Product and Payments, Razorpay
  • Gagan Singla, CMO and CDO, HDFC Securities

Moderator: Prashanth Rao, Partner, Deloitte

11:55 am - 12:35 pm

Panel Discussion

Topic: Disrupting Regionally 

Move aside Hindi content, as regional is here to stay. With regional OTT platforms witnessing a spike in userbase it is now the next big market for content consumption. Also, a reason why the likes of Amazon and Netflix are investing in the section. 

Speaker: 

  • Anindo Banerjee, VP - Originals, Hoichoi
  • Soumya Vilekar, Cofounder and CFO, Planet Marathi
  • Ajit Thakur, CEO, Aha
  • Satheesh P R, Chief Executive Officer, MM TV

Moderator: Shankar B, CEO, Fourth Dimension Media Solutions

12:40 pm - 1:20 pm

Panel Discussion

Topic: Solving Advertising Revenue Puzzle 

Even as OTT platforms have continued to get the advertisers’ money, the challenge is now creating options which go beyond video ads. International trends such as automatic content recognition TV ads are used to identify content that is being watched on a device so that more information can be provided to viewers without them ever having to look up any additional searches themselves.  This type of ad helps advertisers to tailor their messaging to a specific content type so that it will appeal more specifically to the audience that is being served the ad.

Next are connected TV ads. In this case, ads are served through OTT devices that are connected to the Internet, and as such, can be connected to customer behaviour data from other devices on that network connection, like purchasing and lifestyle choices.

Speaker: 

  • Viraj Jit Singh, Sr. VP and Head Revenue, MX Player and MX Takatak
  • Baskar Subramanian, Co-founder and CEO, Amagi
  • Saurabh Garg, CBO, NoBroker.com
  • Chanpreet Arora, Business Head - AVoD (Voot), Viacom18 Digital Ventures

Moderator: Anushree Bhattacharyya, Editor, brand and marketing, FE.com

1:25 pm - 1:50 pm

FireSide Chat

Topic: Meri Awaaz Suno - The Voice Play 

Voice-activated virtual assistants are getting a footing in the advertising ecosystem. With Amazon selling over 100 million devices paired with Alexa last year and while Yandex reporting $20 million in revenue from its voice assistant Alisa-- this area is gradually opening up for marketers. The vast majority of traffic comes from voice-activated purchases of household items, clothes, and games. 

Gartner predicts that by 2020, 30% of web searches will bypass the screen and happens through voice-activated devices. Programmatic will play a profound role in integrating voice-activated ads with the rest of the advertising landscape. How does the scene look in India?

Speaker:

  • Dilip R.S., Country Manager, Alexa Skills and Voice Services, Amazon India
  • Anant Nath Sharma, Head, PM Multimedia (Audio & Video), The Indian Express

Theme: Creating a Digital League 

10:05 am - 10:35 am

Fireside chat

Topic: Customer-Centric Vision 

The digital transformation journey is now not only about understanding what the customer wants, rather redefining, revisiting, and reprioritising the current business model based upon target customer expectations. From CDP to digital security, connected supply chain, contactless solution and digital payments -- how each of these now plays a crucial role. 

Speaker:  Saumil Mehta, Director and Country Head, India & South East Asia, The Kraft Heinz Company 

In conversation with E Kumar Sharma, Deputy Editor, FE Digital

10:40 am - 11:20 am

Panel Discussion

Topic: Video Marketing is Here to Stay

From live streams on mobile to short-form videos, user-generated video content, online training and education videos, shoppable videos -- why and how video marketing will continue to grow this year. 

Speaker: 

  • Avnish Anand, COO and Founder, CaratLane
  • Tamagna Ghosh, Head - Creative Marketing, Amazon Prime Video
  • Vanda Ferrao, Head, Marketing, FreshToHome
  • Shailja Joshi, Director Marketing, Potato Chips Category India, PepsiCo
  • Sharat Dhall, COO, Policybazaar.com

Moderator: Rajiv Dingra, founder and CEO, RD&X Network

11:25 am - 11:50 am

Fireside chat

Topic: The Game of Personalisation in Marketing 

As we move into a world of first-party data -- personalisation in marketing is expected to play a key role. From personalised emails to pop-ups, SMS -- are some of the tools marketers will be expected to use to drive the conversation. 

Speaker: Vivek Srivatsa, Head of Marketing, India and International Markets, Passenger Cars and Electric Vehicles, Tata Motors

In Conversation with Roshun Povaiah, Editor - FE Digital, The Financial Express

11:55 am - 2:15 pm

Keynote

Topic: GST change on IP creation

Speaker : Pratik Sampat, Director, Indirect Tax, Ernst & Young

12:20 pm - 12:40 pm

Special Session

Topic: The Tale of a Homegrown Liquor Brand 

Speaker: Amar Sinha, COO, Radico Khaitan

12:45 pm - 1:25 pm

Panel

Topic: The Future is Connected (TV)

As more and more users flock to OTT platforms to watch content, Connected TV is now becoming a new medium for advertisers to reach out to consumers. However, with most of these being premium users, the catch resides in tapping into the section of users, without impinging on the experience. 

Speaker: 

  • Sunil Lulla, Founder and Chief Evangelist, The Linus Adventures 
  • Prabhvir Sahmey, Senior Director, Samsung Ads, India and SouthEast Asia 
  • Uday Sodhi, Founding Partner, Kurate Digital Consulting

Moderator: Ashish Pherwani, Partner, Media and Entertainment Advisory Services, EY

Our Speakers

Aalok Bhan

CMO, Max Life Insurance

Ajit Thakur

CEO, Aha

Alfred Bonilla

SAP Customer Experience, Customer Data, GTM APJ Head, SAP Japan

Amar Sinha

COO, Radico Khaitan

Ameya Velankar

Head of marketing, India and SA, Uber

Anindo Banerjee

VP Originals, Hoichoi TV

Archie Jackson

Sr. Director, Head of IT & Security, Incedo Inc

Arjun Som

Co-founder, Aroscop

Ashish Pherwani

Partner, Media and Entertainment Advisory Services, EY

Avnish Anand

COO and Founder, CaratLane

Baskar Subramanian

Co-founder and CEO, Amagi

Chandan Mendiratta

Head, Brand Marketing, Zomato

Chander Khanduja

CIO, Luminous - Schneider

Chanpreet Arora

SVP and Business Head, VOOT AVOD

Dilip RS

Country Manager for Alexa Skills and Voice Services, Amazon India

Ferzad Palia

Head, SVOD & International Business, Viacom18 Digital Ventures

Gagan Singla,

CMO and CDO, HDFC Securities

Gourav Rakshit

COO, Viacom18 Digital Ventures

Hemant Malik

Divisional Chief Executive, Foods Division, ITC

Jaspreet Singh

Partner and National Leader, Grant Thornton Bharat LLP

Khilan Haria

Head, Product and Payments, Razorpay

Megha Tata

MD - South Asia, President, International Advertising Association (IC), Discovery Communications India

Neha Suyal

Co-Founder, CTO, and COO, Woovly India

Paritosh Joshi

Principal, Provocateur Advisory, a media advisory practice

Parth Joshi

CMO, BharatPe

Prabhvir Sahmey

Sr Director, Samsung Ads, India and Southeast Asia

Prashanth Rao

Partner, Deloitte

Prasun Kumar

CMO, Justdial

Pratik Sampat

Director, Indirect Tax, Ernst & Young

Rajiv Dingra

Founder and CEO, RD&X Network

Rohit Dhar

President, Products, upGrad

Sadashiv Nayak

CEO, Future Retail

Sarika Naik

CMO, Chairperson Diversity & Inclusion, Capgemini India

Satheesh P R

CEO, MM TV

Saumil Mehta

Director and Country Head, India & South East Asia, The Kraft Heinz Company

Saurabh Garg

CBO, NoBroker.com

Shailja Joshi

Director Marketing, Potato Chips Category India, PepsiCo

Shankar B

CEO, Fourth Dimension Media Solutions

Sharat Dhall

COO, Policybazaar.com

Soumya Mohanty

MD, Client and Quantitative, Insights Division, Kantar

Soumya Vilekar

Co Founder & CFO, Planet Marathi

Sriram Padmanabhan

VP - Marketing, Nissan

Sudeep Singh

Head of Business, SAP Customer Experience, India South Asia

Sunil Lulla

Founder and Chief Evangelist, The Linus Adventures

Tamagna Ghosh

Head, Creative Marketing, Amazon Prime Video

Uday Sodhi

Founding Partner, Kurate Digital Consulting

Vanda Ferrao

Head of Marketing, FreshToHome

Viraj Jit Singh

SVP and Head Revenue, MX Player and MX Takatak

Vivek Bhargava

Cofounder, Profitwheel

Vivek Srivatsa

Head of Marketing, India and International Markets, Passenger Cars and Electric Vehicles, Tata Motors

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