Technology over the years has taken a very important role in the creation as well as execution of marketing strategies. Case in point, the rise in the number of Martech solutions over the last decade from just 150 in 2022 to 8,000 in 2020, as per the latest data from Statista. The industry was valued at $121.5 billion in 2019. 

Another side of the coin is Ad-tech. Reports suggest that the US which has been quick to adopt the new trend has already spent close to $340 million on the use of smart technology in marketing. It is believed that the amount will double over the next five years. The lion’s share of those investments is dedicated to artificial intelligence, followed by augmented and virtual reality. Voice assistants and the Internet of Things are also considered when planning marketing budgets, however are not as crucial as AI. 

Interestingly, a quarter of the U.S. marketers are ready to have their campaigns fully automated with the help of artificial intelligence. What’s more, as marketers take the journey towards integrating technology into marketing campaigns, bid optimisation, fraud mitigation and inventory selection, among others, it is here that they are now looking at engaging AI. 

The entire global marketing automation market size was valued at $15.6 billion in 2019. This is expected to grow to $25.1 billion by the end of 2023. Much of the growth is on the back of the rising popularity of digital omnichannel marketing. In fact, tech solutions are also expected to integrate well with other marketing and sales software example, CRM in order to expedite common processes. At the same time, global advertising expenditure stood at $586.5 billion in 2020, as per Statista’s latest findings. The report further suggests that at a global level it is expected to reach $691 billion by 2023.


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Aalok Bhan

CMO, Max Life Insurance

Ajit Thakur

CEO, Aha

Amar Sinha

COO, Radico Khaitan

Ameya Velankar

Head of marketing, India and SA, Uber

Apratim Majumder

CMO, MyGlamm

Arjun Som

Co-founder, Aroscop

Avnish Anand

COO and Founder, CaratLane

Baskar Subramanian

Co-founder and CEO, Amagi

Divya Dixit

SVP, Marketing and Revenue, ALTBalaji

Megha Tata

MD - South Asia, President, International Advertising Association (IC), Discovery Communications India

Prasun Kumar

CMO, Justdial

Rohit Dhar

President, Products, upGrad

Sadashiv Nayak

CEO, Future Retail

Saurabh Garg

CBO, NoBroker.com

Shailja Joshi

Director Marketing, Potato Chips Category India, PepsiCo

Soumya Vilekar

Co Founder & CFO, Planet Marathi

Sudeep Singh

Head of Business, SAP Customer Experience, India South Asia

Vanda Ferrao

Head of Marketing, FreshToHome

Viraj Jit Singh

SVP and Head Revenue, MX Player and MX Takatak

Vivek Srivatsa

Head of Marketing, India and International Markets, Passenger Cars and Electric Vehicles, Tata Motors

Archie Jackson

Sr. Director, Head of IT & Security, Incedo Inc

Sriram Padmanabhan

VP - Marketing, Nissan

Sarika Naik

CMO, Chairperson Diversity & Inclusion, Capgemini India

Chandan Mendiratta

Head, Brand Marketing, Zomato

Chander Khanduja

CIO, Luminous - Schneider

Dilip RS

Country Manager for Alexa Skills and Voice Services, Amazon India

Ashish Pherwani

Partner, Media and Entertainment Advisory Services, EY

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