Terms and Conditions

Terms & Conditions for the financialexpress.com  BrandWagon ACE Awards 2020

 

 

1. TERMS OF USE AGREEMENT

 

Terms of Use Agreement ("Agreement") sets out the legally binding terms for your participation in  financialexpress.com BrandWagon ACE Awards 2020 (“fe.com Brandwagon Awards”),

organized by IE Online Media Services Private Limited. By this Agreement, you (“Entrant”) agree to abide by all applicable laws and by the terms of this Agreement. If you wish to submit one or more Entry / Entries and exhibit it/ them for the fe.com Brandwagon Awards, you must read this Agreement and indicate your acceptance by checking the box on the submission form. 

 

2. fe.com BRANDWAGON AWARDS MISSION

The FINANCIAL EXPRESS is India’s first pink paper and has sought to give correct, current and unbiased coverage of the financial markets and business.  It is a multi-edition newspaper, with a digital presence at financialexpress.com.

 

The financialexpress.com BrandWagon ACE  Awards have been instituted to showcase originality, creativity and social relevance of advertising across print, digital, broadcast  & other mediums.  They seek to recognize talent and contributions which manage to generate brand awareness while impacting targeted consumers.   And to provide an environment and platform for display and discovery.

 

 3. BRANDWAGON AWARDS INFORMATION

 

3.1 The financialexpress.com BrandWagon ACE  Awards are open to advertising agencies or in-house advertising teams for their advertising campaigns or creatives or the clients commissioning the advertising campaigns, subject to the terms & conditions contained hereinafter.

 

3.2 The Entries must be of an advertising campaign commenced in any media – print, digital or broadcast between 1st April 2019 to 31st March 2020 (both days inclusive).  An ongoing campaign commenced during the said period may be submitted.  

 

3.3 The Entries will be judged on creativity, quality, and originality with focus on Idea, Overall Creativity, Strategy & Execution and Results.  The Entries must refrain from endorsing or opposing any political party or religious views or contain content which is otherwise illegal, immoral, or contrary to public policy.    

 

3.4  Entries are invited in the categories as mentioned in Annexure A

 

 

Special Awards

Agency of the Year

This award welcomes entries from any digital advertising/marketing/creative agency, web design & development agency, or an agency that utilises both digital and traditional media channels. This award will honour an agency that has produced outstanding results and made a positive contribution to the industry. The Jury will look for information like client wins, client retention, results, growth, team retention, innovative approach adopted, and the quality of campaigns, apps and websites delivered.

Digital Advertising Team of the Year (Brand team)

This category seeks to recognise the contribution of the advertising teams who ensure that all the creative innovations and incremental commercial opportunities are effectively implemented.

TV/Film

Best Podcast

Recognises how a series or an individual episode of podcasts increased effectiveness in delivering a digital strategy and other objectives. This award celebrates podcasts that appeal to their target audience and ensure the utmost accessibility and efficiency for their listeners.

Best TV promos

Any video-based promo created to promote a film, series of films or made for TV movie. (Entries cannot be for titles which are currently in theatrical release).

Best B2B Campaign

Recognises the best B2B marketing campaign which was executed on one or more digital platforms to reach out to a niche or corporate B2B audience. Features like strategic goal formulation, timely execution and intensive evaluation should be included.

Best B2C Campaign

Recognises the best B2C marketing campaign which was executed on one or more digital platforms to reach out to a mass audience. Features like strategic goal formulation, timely execution and intensive evaluation should be included.

Best Branded Content

Recognises an idea communicated through a short film, commercial or video that premiered on the Internet and promoted a brand, product or service for commercial purposes while delivering relevant content

Best Small Budget Marketing Campaign

Recognises an innovative and creative digital campaign which was executed on small budget (under 5 Lacs) and yet created an impact.

Best Launch Campaign ( New Launch & Re-Launch )

The winning campaign will demonstrate the most successful strategy that a buzz required to successfully launch or re-launch a new or existing product, service or brand. Judges will look for proven understanding of the target audience and marketplace which is incorporated into the strategy and execution, while it will be advantageous to state results in context in order to underline their success. Entries focusing on a relaunch should be able to present a significant and obvious update or change to the product, service or brand in question.

Digital

Best Mobile Ad

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click through performance, conversions and direct responses.

Best Video Ad

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

 

 

Best campaign released under Search "

For an innovative strategy or campaign that has engaged the target audience.Entries could demonstrate:

 

• Examples of click through, conversions and direct responses

 

• Other metrics that show objectives have been fulfilled

 

• Return on investment for a client budget"

Best campaign released under Programmatic

"Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these.

 

Entries should demonstrate:

 

• Imaginative use of data

 

• Creative placements

 

• Integration across platforms

Best Social Media Campaign

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries could

 

demonstrate:

 

• Examples of click through, conversions and direct

 

responses

 

• Other metrics that show objectives have been fulfilled"

Most Effective Use of Performance

The jury will look for a ROI-focused technology that has helped supercharge a client’s performance marketing.Along with obvious benefits through return on spend, the technology, service or SaaS platform may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.THIS AWARD IS OPEN TO:Advertisers Agencies Publishers Networks Tech

Most Effective Use of Data

The jury will be looking for an intelligent use of first, second or third-party data to bring a competitive advantage or new revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.

Best Anti-Fraud Solution (Cross Device)

Fraud is one of the biggest threats to the digital advertising world, costing advertisers millions of rupess per year.Entries for this category need to show evidence of how they prevent ads appearing on fraudulent impressions across online and mobile.

Best Influencer Campaign

Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives from the client.Judges won't be looking purely at ROI, referrals or social mentions but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or market share.This category may be entered directly from a brand, agency, advertiser, publishers or networks and could be a collaboration between multiple stakeholders.THIS AWARD IS OPEN TO:Advertisers Agencies Publishers Networks Tech

Print

Best work in Press advertising -

Recognises the best advertisement which is done for the print.

OOH

Best work on out-of-home (OOH) advertising

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in a metro or non metro region. (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

Best campaign released under experiential marketing and activations

This category recognises brands that deliver an effective event or experiential campaign for consumers such as pop-ups, stunts, guerrilla marketing, projections and ambient media. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and be focused on the event itself. The jury will expect to see how the brand has developed its interaction with the consumer and brand awareness. The winner will be able to demonstrate the tangible benefits for the brand ideally including business results as well as impressive campaign metrics.

Innovative Use Of Existing Medium - Metro & Non Metro Cities

Brand that has used the OOH medium in a unique manner or in a manner not seen before in metro and non metro cities.

Best/Innovative Brand Fit Within Existing Media

Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.

Most Innovative Use Of Digital OOH Media - METRO

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in metro cities (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

Radio

Best campaign in radio

Recognises a campaign which has a clear and insightful brand strategy on radio.

Travel

Best Travel & Leisure Campaign

The jury will be looking for a publisher or advertiser that has excelled within the travel & leisure vertical. The minimum requirement is a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused. THIS AWARD IS OPEN TO: Advertisers Agencies Publishers Networks Tech

Retail

Best Retail Campaign

The jury will be looking for a publisher or advertiser that has excelled within the retail vertical.The minimum requirement is a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused.

Best Campaign in BFSI

This includes banking firms, financial institutions & services vertical, insurance firms & lenders. Entries should show clear objectives, innovation & creativity, strategy, clear ROI and demonstrable results

Best Technology & Telecoms Campaign

The Jury will be looking for a publisher or advertiser that has excelled within the technology & telecoms vertical.Judges will be on the lookout for a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused.

CSR

Best CSR Campaign

Recognises a campaign designed to drive awareness of issues and positive influence they have had on the society at large. Entrants should be able to point to customer and employee engagement, the linking of the CSR initiative with the brand identity, and the results and benefits obtained

CSR Leadership Award

This award will be given to an individual or organization who has contributed to the promotion of all aspects of Corporate Social Responsibility, including the environment, sustainability, community partnerships, education and poverty alienation to name but a few.

Best Environmental Excellence Award

The company that has successfully implemented a major project or programme in areas such as: Energy Efficiency, Extended Product Responsibility, Green Product Design, Waste Reduction, Sustainable Business Practices and Water Conservation. The company that has integrated environmental performance into its sustainable development strategy and has delivered proven business benefits.

Best Workplace Practices

This category includes employee ownership plans. The company will have policies and programmes in place that show the respect they have for their employees and how much they value them. How far has the company gone to take care of its employees? Dependence care, layoffs, health provisions and employee training are some of the areas that will be looked at. Privacy at work, improving quality of life at work, fostering lifelong learning and the implementation of employee ownership plans are also examples of good practice.

 

 

3.5 Entries may be for advertising campaigns in English, or any regional Indian language.  Where the entry is a campaign in any regional Indian language, a verbatim English language translation must be provided.  The Entries must be accompanied with the final advertising campaign (as appearing in print, digital or broadcast etc) along with a note explaining or elucidating the client’s brief and how the advertising campaign has met the same.  carry the proof of ‘point of the campaign’ appearing in print, digital, TV, OOH, and radio or whatever media was used. This could be in the form of clippings, screenshots, Photographs and in other cases supported by delivery report from the media company whose properties have been used to run and promote the campaign. The document should also provide details of the campaign including aim and objective met

 

3.6 Entries must be original works, copyright of which vests with the advertising agency or in-house advertising team entrant or its clients.   Where copyright belongs to any 3rd Party other than the Entrant (such as its client), a no objection certificate may be submitted in the format provided.  The Entrant must have either intellectual rights in the Entry or a license from the copyright owner to submit the Entries to IE Online Media Services Private Limited (“Organisers”) and permit exhibition, display, discussion etc during the Awards process, Jury selection and prize winning ceremony.

 

3.7 One or more Entry can be submitted by advertising agencies or in-house advertising teams or clients for their advertising campaigns or creatives or the clients commissioning the advertising campaigns.  In the event that more than one entry relates to the same advertising campaign and same award category, the last complete & correct entry received will be considered.

 

  1. For mobile campaigns and apps that need to be viewed on devices like iPads and iPhones, the Entries must be accessible on such devices. In case the devices for which an app has been made is not available easily with the Organiser, the Organiser may write to the Entrants and request for making available such device(s) in its Delhi/NCR office for a specified period.

 

  1. Entrants are expected to ascertain that the entries put up on the web can be viewed on multiple browsers and platforms (including the Mac). The Organiser are not under any obligation to  contact the Entrants in case an entry cannot be viewed.

 

  1. For social media campaigns that are no longer active, screenshots and text of messages must be highlighted on a microsite.

 

  1. Entrants shall authorise the Organiser (or arrange for such authorisation to the categories except Special Award category for which the Entry fee is Rs 12,000/-.   Payment shall be by bank transfer. Multiple Entries shall be entitled to Entry fee discount :  5 to 10 Entries – Organisers) to display  with due credits, a part of the text, images, audio/video clips (up to 2 minutes) from the Entry for use in Print, Radio, TV (free-to-air, pay, cable, satellite, direct-to-home), Mobile, Out-of-Home, Internet or any other Digital Medium for the purpose of reporting, covering, promoting and the fe.com BrandWagon Awards and Winners.

 

  1. Each Entry must be accompanied with payment of Entry fee of Rs 10,000/- per entry in all discount of 10%.  11 to 20 Entries – discount of 15%.  20+ Entries discount of 20%.   Entry fee may be paid by demand draft or bankers cheque in favour of IE Online Media Services Private Limited or transferred by NEFT/ RTGS to the following:  

 

Beneficiary Name  - IE Online Media Services Pvt Ltd

Beneficiary Address  - The Express Building, B1/B, Amaltash Marg, Sector 10, Noida, Uttar Pradesh 201301

Beneficiary Bank A/C No - 50200016149200

Beneficiary Bank Name - HDFC Bank Ltd

Beneficiary Bank Address- C-5/32 SDA, New Delhi 110016

RTGS / NEFT IFSC Code - HDFC0000032

SWIFT Code - HDFCINBB

 

All payments shall be made with applicable GST  

 

4. DATES & DEADLINES

 

 

Submission Opening

9.00 am                 Monday  17th March,  2020

Submission Deadline

12.00 Midnight      Tuesday 24th July 2020

Shortlist Announcement

 

Awards Announcement & Presentation

                   

 

                   Friday 7th August 2020*

 

 

                 17th  August 2020*

 

 

 

* scheduled but subject to change

 

5. ELIGIBILITY, REPRESENTATIONS & WARRANTIES:

 

Eligibility for submission of entries in the BrandWagon Awards:

 

  1. The Entrant (if an individual) should be over 18 years of age;  The Entrant if not an individual must be a legal entity such as a company, LLC, partnership firm, Society, Trust etc.   The registration form shall be filled in with correct, current and complete information.  
  2. The Entrant should be an Indian national/ Permanently resident in India / PIO..  
  3. The theme/topics of the Entries must exclude political party agenda/ religious views.

 

  1. The Entry  shall be uploaded on http://brandwagonaceawards.com/ 

 

  1. For mobile campaigns and apps that need to be viewed on devices like iPads and iPhones, the Entries must be accessible on such devices. In case the devices for which an app has been made is not available easily with the Organiser, the Organiser may write to the Entrant and request for making available such device(s) for viewing the campaigns. 

 

[a][b][c]

 

  1. For social media campaigns that are no longer active, screenshots and text of messages must be highlighted on a microsite.
  2. Entrants shall authorise the Organiser to display  with due credits, a part of the text, images, audio/video clips (up to 2 minutes) from the entry for use in Print, Radio, TV (free-to-air, pay, cable, satellite, direct-to-home), Mobile, Out-of-Home, Internet or any other Digital Medium for the purpose of reporting and promoting these Awards and Winners.
  3. The Entry may be in black & white or colour.  
  4. The Entry may be in English or any Indian regional language.  In case of Indian regional language verbatim English translation is necessary.
  5. The Entry must be the original work of the Entrant.  If the Entrant is not the copyright owner, the copyright owner of the Entry must give NOC & license to submit Entry to Entrant for the BrandWagon Awards.
  6. If the  Entry contains any non original work eg music, clips etc,  the Entrant shall have obtained prior written permission for use thereof.
  7. The Entrant represents and warrants that he/she/they and his /her/it’s Entry fulfills all eligibility criteria, and there exist no information &/or documents the disclosure of which would impact participation in the fe.com BrandWagon Awards and /or disqualify the Entry for consideration.
  8. The Entrant represents and warrants that there is no dispute, claim, notice, prosecution and/or litigation, commenced, subsisting or resolved relating to the Entry submitted and that all intellectual property therein vests exclusively with the Entrant or such 3rd Party whose NOC/license has been submitted.
  9. Entries must be accompanied with a registration form duly filled (format attached) and a declaration signed by a person authorized;  Entrants shall give his/her / their full name, postal address, telephone & cell number, email id and declaration about that the contents of the form are correctly filled in and the  that Entry submitted is his/her/their original work. 

 

The Organisers reserve their right to refuse any Entry / submission without assigning reasons.  

 

6. NOTIFICATION

  1. The Entries shortlisted by the Organisers shall be presented to the Jury.  The decision by the Jury as confirmed by financialexpress.com shall be final and binding.
  2.  The shortlisted Entries as well as the winning Entries may be featured or covered by the Organisers or brief thereof may be featured on financialexpress.com at the sole discretion of the Organisers.
  3. No correspondence of whatsoever nature relating to shortlisting of Entries or selection of winning Entries shall be entertained.  
  4. Entries once submitted cannot be withdrawn.  No refund will be made, once process fee has been paid, save and except if any Entry has been rejected by the Organisers.  The Organisers liability shall be only to the extent of the process fee paid.  
  5. All expenses towards making the Entry will be the sole responsibility of the Entrant.

 

7. OWNERSHIP/ LICENSE

 

7.1        The Entrant is the sole and exclusive owner of all copyright and intellectual property therein or had obtained in writing permission from the copyright owner to enter & submit the advertising campaign for the fe.com BrandWagon Awards.

 

7.2        The Entrant grants or arranges for grant from the copyright owner an irrevocable non exclusive license to Organisers to:

7.2.1         view, exhibit, distribute and display the Entry for the purposes of the fe.com BrandWagon Awards, jury viewing, viewing at the ceremony  and promotion of the fe.com BrandWagon Awards;

7.2.2        cover Entries in print publications of its Affiliates, advertising and publicity not limited to FINANCIAL EXPRESS, print and online editions, facebook.com, twitter.com etc.

7.2.3        be screened or exhibited or viewed, displayed or disseminated in whole or in part by Organisers with or without advertisers &/or partners, for educational,&/or commercial purposes, with other works or alone, as part of fe.com BrandWagon Awards.

 

7.3   The Entrant has secured all rights to and in the Entry for the purposes of entering the fe.com BrandWagon Awards.

 

7.4    The Entrant agrees or has obtained prior written consent and license from the copyright owner that  the Entry may be exhibited by  Organisers in public, copied, screened, publicly released, transmitted, displayed, streamed, stored, distributed, or translated in whole or as a part, including any captured scene, footage or title thereof, and/or personal information of the Entrant and/or copyright owner to the extent required for identification of the Entry as that of the Entrant and/or the copyright owner for promotion of the fe.com BrandWagon Awards and winners.  

 

7.5     The Entrant has also permitted Organisers to make or create a compilation of the fe.com BrandWagon Awards and Entries received for viewing on television, Internet or any other media, in India or abroad, for the period of its copyright.

 

8. LIMITATIONS & DISCLAIMERS

 

  1. The Organisers will not be responsible for Late/ incomplete/ corrupted/ defective entries and/or which cannot be read or viewed for any reason, and such Entries shall stand automatically disqualified.   The Organisers  shall not be responsible if for any technical, physical  or other reasons, the Entry is not received or cannot be read/ viewed/ judged.  An entry will be deemed accepted only when the entry fee as prescribed has been received by the fe.com BrandWagon Awards organiser either through online payment or at its Delhi NCR office.
  2. The Organisers reserve  their right to suspend, cancel or modify, add to, or truncate these Terms & Conditions or  contest and/or rules relating thereto at any time without notice.  Entrants shall periodically check this page for updation of these Terms & Conditions.  
  3. The Organisers take no responsibility for the content of the Entry in any circumstances.  The Entrant shall take full responsibility for the content of the Entry submitted.
  4. The Entry shall not contain any nudity, obscenity, explicit acts, content hurting religious or communal feelings, or which may constitute breach of privacy or otherwise be illegal, immoral or contrary to public policy.  
  5. Entries found not to be original works or violating this agreement and its terms & conditions or where the information provided in registration forms, declarations etc is called into question or if any infringement of intellectual property is alleged or found, the Organisers shall be at liberty to withdraw the Entry from the selection process or shortlist or Award given to a Winner.
  6. The Organisers liability for any dispute relating to an Entry shall be to the extent of refunding of the Entry Fee paid by the Entrant or a sum equivalent thereto.  

 

 

9. SCREENING /DISPLAY

 

Entries may be visible or screened or displayed on financialexpress.com, its facebook page and other social media.   The order in which Entries are listed may be random. The Organisers retain the right to cancel or discontinue streaming or display of any Entry or parts thereof at its sole discretion on any websites at any time, without notice.

 

 

10. AWARDS AND JURY

 

Short listing of entries and determination of winners shall be done by Jury as confirmed by the Organisers.  These decisions shall be final and binding.

 

The Organisers shall screen or display the Entries for the Jury. There shall be 36[d][e][f][g] categories of winners Annexure A: BrandWagon ACE Awards Categories  

 

The Jury shall select the top finalists in the categories above and winners.   The Festival reserves its right to have an awards ceremony, to be held at NCR or Mumbai where the winners may be  screened or displayed in part or whole, for an audience or press at the sole discretion of the Organisers.

 

11. PRIZES

 

Prizes will be announced by the Organisers.  Winning Entries shall receive a prize consisting of Trophy and a Citation.  No cash or compensation shall be paid or given in lieu of the Prize (s).

 

12. PRIVACY POLICY

 

The Organisers respect your privacy and the use and protection of your Personal Information. If you have any questions regarding the Organisers privacy practices, please send your question to us by e-mail to ankit.yadav@financialexpress.com 

 

13. JURISDICTION

The matter arising out of these terms shall be governed by and construed in accordance with Indian law. Any dispute arising relating to these fe.com BrandWagon Awards between any party (or parties ) and the Organisers shall be subject to the exclusive jurisdiction of the Courts of New Delhi.  

 

 

14. INDEMNIFICATION

 

The Entrant shall indemnify and hold the organizers, IE Online Media Services Private Limited, and its affiliates, and their respective directors, officers, employees, and retainers indemnified and harmless from any loss, liability, claim, or demand (including reasonable attorneys' fees), made by any third party due to or arising out of the Entrant’s participation in the BrandWagon Awards and/or from a breach of this Agreement and/or any breach of representations and warranties set forth above.   The representations, warranties, licenses,  indemnification and limitation of liability shall survive the completion of the fe.com BrandWagon Awards 2020.

 

15. LIMITATION ON LIABILITY

 

In no event shall the organizers, IE Online Media Services Private Limited, and its affiliates, and their respective directors, officers, employees and retainers, be liable to the Entrant, or any third party for any indirect, consequential, exemplary, incidental, special or punitive damages, including loss of profit or damage arising from the Entrant’s participation in the fe.com BrandWagon Awards, even if the Organisers had been advised of the possibility of such damages. They shall also not be liable for any damage or loss caused by technical or other reasons to or while uploading the Entry or at any time thereafter.  

Place :

Date  :                                                                I  ACCEPT 

 

SUBMIT

 

Entrant

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ANNEXURE A

 

 

 

 

Special Awards

Agency of the Year

This award welcomes entries from any digital advertising/marketing/creative agency, web design & development agency, or an agency that utilises both digital and traditional media channels. This award will honour an agency that has produced outstanding results and made a positive contribution to the industry. The Jury will look for information like client wins, client retention, results, growth, team retention, innovative approach adopted, and the quality of campaigns, apps and websites delivered.

Digital Advertising Team of the Year (Brand team)

This category seeks to recognise the contribution of the advertising teams who ensure that all the creative innovations and incremental commercial opportunities are effectively implemented.

Best B2B Campaign

Recognises the best B2B marketing campaign which was executed on one or more digital platforms to reach out to a niche or corporate B2B audience. Features like strategic goal formulation, timely execution and intensive evaluation should be included.

Best B2C Campaign

Recognises the best B2C marketing campaign which was executed on one or more digital platforms to reach out to a mass audience. Features like strategic goal formulation, timely execution and intensive evaluation should be included.

Best Branded Content

Recognises an idea communicated through a short film, commercial or video that premiered on the Internet and promoted a brand, product or service for commercial purposes while delivering relevant content

Best Small Budget Marketing Campaign

Recognises an innovative and creative digital campaign which was executed on small budget (under 5 Lacs) and yet created an impact.

Best Launch Campaign ( New Launch & Re-Launch )

The winning campaign will demonstrate the most successful strategy that a buzz required to successfully launch or re-launch a new or existing product, service or brand. Judges will look for proven understanding of the target audience and marketplace which is incorporated into the strategy and execution, while it will be advantageous to state results in context in order to underline their success. Entries focusing on a relaunch should be able to present a significant and obvious update or change to the product, service or brand in question.

Digital

Best Mobile Ad

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click through performance, conversions and direct responses.

Best Video Ad

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

Best campaign released under Search "

For an innovative strategy or campaign that has engaged the target audience.Entries could demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled
• Return on investment for a client budget"

Best campaign released under Programmatic

"Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these.Entries should demonstrate:

• Imaginative use of data

• Creative placements

• Integration across platforms

Best Social Media Campaign

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.

Entries could demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled"

Best of CSR Campaign

Corporate social responsibility campaigns, efforts and programs conducted by companies in all industries and regions worldwide are eligible. Entries should focus on the program’s innovations.

Most Effective Use of Performance

The jury will look for a ROI-focused technology that has helped supercharge a client’s performance marketing.Along with obvious benefits through return on spend, the technology, service or SaaS platform may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.THIS AWARD IS OPEN TO:Advertisers Agencies Publishers Networks Tech

Most Effective Use of Data

The jury will be looking for an intelligent use of first, second or third-party data to bring a competitive advantage or new revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.

Best Anti-Fraud Solution (Cross Device)

Fraud is one of the biggest threats to the digital advertising world, costing advertisers millions of rupees per year. Entries for this category need to show evidence of how they prevent ads appearing on fraudulent impressions across online and mobile.

Best Influencer Campaign

Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives from the client.Judges won't be looking purely at ROI, referrals or social mentions but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or market share.This category may be entered directly from a brand, agency, advertiser, publishers or networks and could be a collaboration between multiple stakeholders.THIS AWARD IS OPEN TO:Advertisers Agencies Publishers Networks Tech

Print

Best work in Press advertising -

Recognises the best advertisement which is done for the print.

OOH

Best work on out-of-home (OOH) advertising

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in a metro or non metro region. (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

Best campaign released under experiential marketing and activations

This category recognises brands that deliver an effective event or experiential campaign for consumers such as pop-ups, stunts, guerrilla marketing, projections and ambient media. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and be focused on the event itself. The jury will expect to see how the brand has developed its interaction with the consumer and brand awareness. The winner will be able to demonstrate the tangible benefits for the brand ideally including business results as well as impressive campaign metrics.

Innovative Use Of Existing Medium - Metro & Non Metro Cities

Brand that has used the OOH medium in a unique manner or in a manner not seen before in metro and non metro cities.

Best/Innovative Brand Fit Within Existing Media

Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.

Most Innovative Use Of Digital OOH Media - METRO

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in metro cities (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

Radio

Best campaign in radio

Recognises a campaign which has a clear and insightful brand strategy on radio.

Travel

Best Travel & Leisure Campaign

The jury will be looking for a publisher or advertiser that has excelled within the travel & leisure vertical. The minimum requirement is a holistic view of activity, however entrants should include campaign data, ROI and examples of s and should be campaign focused. THIS AWARD IS OPEN TO: Advertisers Agencies Publishers Networks Tech

Retailinnovation for a competitive edge.This category can be entered in collaboration with client

Best Retail Campaign

The jury will be looking for a publisher or advertiser that has excelled within the retail vertical.The minimum requirement is a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused.

Best Campaign in BFSI

This includes banking firms, financial institutions & services vertical, insurance firms & lenders. Entries should show clear objectives, innovation & creativity, strategy, clear ROI and demonstrable results

Best Technology & Telecoms Campaign

The Jury will be looking for a publisher or advertiser that has excelled within the technology & telecoms vertical.Judges will be on the lookout for a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused.

 

 

[a]This will include all browsers from Google, Yahoo, Bing, Safar, among others

[b]+anushree.bhattacharyya@financialexpress.com  pls update this in the document.

[c]Actually this is not required anymore - these days all contents are browser agnostic - we need to remove this please

[d]Please fill in the required no. here.

[e]+anushree.bhattacharyya@financialexpress.com - Pls fill

[f]exact number of categories: 36

[g]Noted and updated